Understanding Pay Per Click (PPC) and Its Impact on Business Growth
PPC, or Pay Per Click, is a powerful tool for businesses in Pakistan. looking to boost their online presence. Statistics reveal a clear trend: marketers globally recognize the effectiveness of paid search campaigns, with many planning to increase their PPC budgets to capture new customers actively seeking their services.
In 2024, over 13 million advertisers invested around $22.01 billion in PPC ads, highlighting its significance in driving superior ROI.